How to Rock on Pinterest as a Blogger – The tips to evergreen Pinterest success no matter what changes come in the future. Slay on Pinterest!
Oh, Pinterest. As bloggers, we live and die by being able to promote our content on social media. So when Pinterest throws another algorithm change at us and our traffic tanks overnight, we panic a little (ok.. a LOT)!
This is a good news/ bad news situation with any social media platform… but especially with Pinterest.
The bad news is that the initial shock from the change throws everyone for a loop and suddenly we are all scrambling to keep up with the changes and recapture the magic.
But there is also good news! Actually, the good news is a two-part-er.
First, we are ALL in this together! Almost everyone is feeling the repercussions of algorithm changes with the exception of a tiny portion of people (think 1%).
Next, and here’s the biggest thing, there are some things that you can do to make sure that no matter what changes are made to Pinterest, you can still know how to rock on Pinterest as a blogger. And there are a few things that you need to do if you want to do that and do it well.
How to ROCK on Pinterest as a Blogger Despite Algorithm Changes
1) MASTER your content.
There’s an old saying: “content is KING!” And it’s SO true!
If you have great content on your site, people will want to read it. This is the single most important aspect of making your blog algorithm-proof.
You need to make sure that no matter what, people actually want to be on your site once they get there. Anyone can be a flash in the pan when it comes to blogging, but it takes real skill to really make a lasting impact.
So before we go ANY further, remember to really hone your writing and make sure that you’re providing something helpful, useful, entertaining or inspiring. This is the biggest step to learning how to rock on Pinterest as a blogger.
2) Set up your email list.
I can’t emphasize this enough: if you want to make it as a blogger, you need to make growing your email list a #1 priority.
In the “Great Pinterest Crash of 2016,” bloggers everywhere saw their traffic cut in half overnight. Bloggers who had been used to making a majority of their income off of ads saw their income almost disappear.
Why? Because their income was solely dependant on their ability to get traffic to their site… and nothing more.
Most bloggers make money through ads on their site. But there are some who never tried to make more money in different ways. And now, when the traffic went away, so did their income.
What everyone learned from the Great Crash of 2016 was that we needed to dig deeper than just getting people to our sites. Everyone learned that email is where the impact is really made.
For some, it was too little too late. But that’s why I’m sharing it with you right now.
Email has always been one of THE most powerful tools out there when it comes to getting your readers engaged and involved. It’s also #1 when it comes to selling. Getting someone on your email list has a much higher conversion rate (percentage of how many people buy from you) than anything else.
So what does email have to do with how to rock on Pinterest as a blogger? Everything!
Make a lasting impression by getting people onto your email list when they come to your site from Pinterest. You can do this by:
- having GREAT freebies to offer when someone signs up for your email list.
- giving your reader multiple places to sign up on your page.
- having multiple freebies that will meet the needs of your readers.
3) Your graphics need to be AMAZING.
This is where it gets a bit savage: if you have low-quality graphics, no one will click on your pins and your posts will fade into obscurity.
Harsh, but true!
Pinterest is a visual search engine. Think Google but with pictures.
We live in a split-second-judgement world, and pins on Pinterest are no different. You have a split second to grab someone’s attention in the sea of Pinterest images. You need to make it count!
Pinterest graphics aren’t too tough to grasp. Right off the bat, there are a few standard rules:
- Size: 4×6 (or 1000 x 1500 pixels)
- Create the image on PicMonkey for free.
- Make the title something catchy. The wording that you use for the pin doesn’t have to be the same as the title that you have for the actual post. You can use click bait as long as your post delivers on the promise.
There are a few more hard-line rules when it comes to the images that you can use for your photos:
- Use free stock photos from Pixabay or Unsplash.
- Or use paid stock photos from Adobe Stock ($31/month), or Deposit Photos (30 images for $29), or HauteChocolate (for more office-style photos – $25/month)
- NEVER, I repeat, NEVER copy and paste an image from Google. (You will be breaking copyright laws and get sued).
There are some general rules about composition and creating your images to stand out:
- Pick 2-3 fonts to use in all of your pins
- Pinks and reds do best.
- Use overlays as often as you need to (a colored box for the background of your text).
- Don’t use too many fonts. Too many different fonts will turn people off of your pins.
- Make sure that you use good colors. Pick 2-3 colors to use at the very most. And make sure that they compliment the image and the background. No one wants to (or can) read a pin with neon yellow background and neon orange text.
- Use the white space in the photos.
There are a few other tips that I like to use when I’m having pinner’s block. I go to Pinterest on my homefeed and I see what it is that grabs my attention. Then, I take notes about why I liked the pin and what grabbed my attention most.
It’s virtually impossible to copy someone’s pin exactly. But don’t try. You don’t want to get your pins confused with someone else’s whose pins you are using as inspiration.
Need more help with Pinterest?
If you’re still feeling overwhelmed by what you need to do for Pinterest to become a real success for you, that’s ok! Pinterest is the most valuable free tool out there for bloggers and other online entrepreneurs.
That’s why I’m so passionate about Pinterest!
Pinterest took my blog from maybe 100 views per day and making $.17 in my highest earning month, to getting my pins seen by more than 5 million people each month and making more than $9,600 each month from my blog.
I’ve seen the effects of having a great Pinterest strategy. I know that it works. Once you get into a great groove with Pinterest, it’s fantastic to see your blog grow and earn more money for you in the long run.
That’s why I made a free resource to help you grow your Pinterest!
I’m so excited to be offering this FREE Webinar just for you to earn the 6 easiest steps to slay on Pinterest! You’re going to learn how to set and build a strong foundation that will last through any seasonal and algorithm changes that may come.
This webinar has already helped more than 1,200 people exactly like you just last week and I’m so excited to be able to open it up to you!
And did I mention that it’s free? Yup! Those cheapskate roots run deep in me and I’m so passionate about helping you to grow your Pinterest that I know that this will be exactly what you need to get started.
More blogging resources:
- The First Pay Day I Got From Blogging
- Here are great blogging freebies!
- How to Frugally Start a Blog on a Budget
- What The Heck Am I Doing?! First Month Blogging Lessons
- 5 Signs Blogging Isn’t for You (& 1 Sign You Should Start Today!)
- Don’t Let Fear Stop You From Starting Your Blog!
- How I Made a Full-Time Income From My Blog in 2016
- Surefire Ways to Promote Your Blog and Grow Your Audience
- Can You Make Money Blogging in One Year?
- How to Start Using Affiliate Marketing for Bloggers
- The Blogging Class that Made Me a Full Time Blogger
- Best Tips for a New Blogger From a Blogging Pro
- Best Blogging Podcasts to Follow
Have you started to use Pinterest for your blog yet?
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