Yay! The best time of year has finally arrived! The holidays are here, and you know what that means – a lot less blogging. The time of the year where you’re flooded with the holiday spirit, exciting celebrations with loved ones, and loads of other holiday activities. You’ll have so much to do in the following months that it can be hard to keep your blog up-to-date. But don’t worry! We have a list of the best blogging tips to grow your blog and help you keep your blog up during this festive holiday season.
Here are some of the best blogging tips to help keep your blog up and improve traffic during the holidays, even if you’re taking a quick break. Follow along, and you’ll be glad to celebrate something extra this holiday season!
Plan and Prepare in Advance
With the holiday season settling in, looking at your content marketing plan can help significantly. One of the strategies and blogging tips that can help lessen the stress is to fill out a planner with realistic marketing plans. This can include how often you’re going to post content and the topics you will be writing about. Once you have and set out your plan for the holidays, you can easily jump-start your goals while celebrating with holidays without feeling overwhelmed or overworked. This is a great strategy to squeeze in work while enjoying the holidays with your family and friends.
Share Older Content
Promote the old and long-forgotten articles. Your new readers may haven’t seen your archives, so use this opportunity to introduce them to your other worthy-to-read content. Unless you’re new to blogging, you’ve probably already had holiday-themed posts from past years. You can revamp, add pictures, and add to the content to give your old posts a fresh new look and reintroduce the post to new and even old readers.
Google’s search algorithm looks at a blog post’s popularity and the time of its last update. If you have high-quality posts from previous years with successful campaigns, use these statistics again by working on updates for your holiday countdown! Even if it’s just one small change or new image added – do everything in your power to keep that particular article visible online.
Schedule Blog Posts in Advance
You’ve been working hard on your blog, so it’s time to take a break! Although this will take a lot of work, this blogging tip is a great one, especially if you’re planning on taking a long holiday break. Whether you write posts and publish them completely or prepare detailed outlines first, try your best to spend weeks before the holidays and get your posts in line. From there, you can schedule them throughout the weeks just in time before you get back to working full-time.
Schedule and Create a Social Media Update in Advance
Like you would schedule posts in advance, it’s also essential to plan and ensure your social media accounts are scheduled. Social media can be a busy, fun place! But if you don’t schedule your posts in advance, then neglecting followers might become an issue. You may not have time for everything all at once – but one post per day on each account should keep them entertained and satisfied without any worries about what’s going on around here.
Adjust Publishing Your Post for the Week
If you don’t usually skip any day in blog posting, now is the time maybe to slow down your content marketing efforts as a result. A good planner scheduler will help minimize stress and maximize success! You can maintain consistency with posting on specific days of week or times, but remember that not every post needs to be scheduled for an exact date/hourly slot. This type of management may become more manageable over time, so give yourself some slack when starting. Not only will this help regulate the flow of your blog posts, but this will give you days off to enjoy the holiday season while keeping your blog active.
Let Your Readers Know You are on a Holiday Break
Communicating properly with your readers is one of the best blogging tips anyone can give you. Besides customer service and responding to inquiries promptly, keeping your readers updated and connecting with them on a personal level is a great way to show them how much they mean to you. Letting your readers know that you’ll be taking a little holiday vacation is a great way to keep your readers in the loop.
There are numerous ways you can do this. You can create a blog post that talks about the duration of your break and when you’ll be back, or you can even set up an automatic reply to your chats and emails. Be sure to state what date you’ll be back so your readers won’t be waiting for a response from you before then. This will also help you enjoy the holidays without worrying about getting back to your readers in a timely manner.
Show Appreciation to Your Readers Through Email
The holidays are a time for being grateful and expressing appreciation to one another. Why not express to your readers how grateful you are for them through email campaigns? The holiday season is an excellent opportunity to strengthen relationships and connect with your readers on a more personal level. Sending them a warm holiday greeting through email is a small act that will brighten up any reader’s day.
Keep the email short and sweet. You can also include creative visuals to make it more appealing, such as a cute image or even your company’s logo! In addition, you can announce any special digital product sales, coupon giveaways, or even give your reader a small gift.
Increase Productivity by Timeboxing Everything
Blogging during the holidays can be overwhelming. With all the tasks like coming up with ideas, writing, editing, and so much more, time can slip away from you quickly! One of the best blogging tips is to timebox all of your tasks. You can use your phone’s alarm clock to set aside specific time frames for your blogging tasks and follow them.
Don’t let time constraints stop you from getting your blog posts out. This is a simple yet powerful method that will help amplify productivity. It doesn’t matter if you have 15 minutes or 15 hours allocated to your blog within that day; sticking to this time management technique makes it easier to step away from it all when time has run out. As a result of keeping your activities timeboxed, your attention will be focused on blogging when it’s blogging time and enjoying the holidays when it’s break time!
Choose an “Easy” Topic to Blog About
Not sure what to post during the holidays? The best advice from top bloggers about blogging is that you should pick and create easy content. Be sure to know and set your limits, especially during the holidays. You don’t want to swamp yourself with tons of work that you won’t have enough time to celebrate the holidays with loved ones. By picking light and easy topics to make, your blog will keep up with content without you overworking yourself to write complicated and complex blog posts.
That being said, your blog post output should still be informative, add value, and capture the reader’s attention. Bear in mind that it doesn’t have to just be an easy filler for any given day—you still need great content even when blogging during holidays! If you’re going to blog during the holidays, make every time spent worth your while.
Get Content Ideas from Social Media Networks
Whether you’ve been in the blogging game for a while now or a new blogger, social media networks have always been gold mines of content ideas! Social media, particularly Instagram, Facebook, and Pinterest, are amazing go-to sites for finding inspiration and producing content for your blog. While you’re taking a break from your blog, you can quickly scroll through social media and get ideas that would fit your brand and add to your content for your holiday blogs. The best way is by following the latest news that your target audience usually follows or checking out the topics on social media that are trending.
Make Content Out of Your Holiday
Blogging about holidays is one of the most popular blogging ideas for when you’re running low on content. Aside from informing and entertaining your readers, your blogging adventures give them insight into who YOU are and your personality! A great way of keeping your readers interested is by talking about what they can expect from this year’s holiday season, celebration ideas, and even sharing some travel and vacation tips, too!
Put the Next Year in the Blog Title
Holidays aren’t only about breaks or days off – it also signals that the end of the year is fast approaching. This also means that many people are looking forward to the future. Including the following year in your title will entice your audience, especially your forward-thinking readers who are excited for the new year! This is one of the blogging tips that will not only help out with your blog’s SEO, but will also help put your blog ahead (literally!) of all the other blogs in terms of content.
Make your Holiday Blog Posts Shorter
It’s difficult to find time for everything during the holidays, but don’t forget about your blog! A great way of improving traffic and keeping readers engaged is by writing shorter posts. “Bite-sized” articles are recommended. These can be read in just a few minutes, so they’re perfect for your readers who only have a few moments between holiday errands and celebrations.
In addition to this, many bloggers find themselves feeling bogged down during the holidays. It’s a time when we should be focusing on family and friends, not work! For those who can’t fit in any blogging sessions because they’re too busy celebrating with love, try writing shorter articles, so readers feel like there’s something worth reading every few minutes instead. It may seem counterintuitive at first, but studies show people prefer bite-sized content over long posts during the holidays.
Pause on the Big and Important Posts
The holiday season can be an excellent time for reading blogs! But there are some things you should know about your readership during this busy period. Since everyone is thinking of other important tasks like cooking and decorating, they may not always have the free hours they did throughout most months to read everything on your site before the holiday celebrations arrive.
Instead, you can do holiday-themed topics like recipes, decor, shopping guides, and much more. Besides posting holiday topics, you can focus on behind-the-scenes maintenance on your blog, like replying to unseen comments, optimizing affiliate marketing and content strategies, and even refining old blog posts.
Website Maintenance
It may be tedious but improving your website helps in driving more holiday traffic to your blog. Why is it necessary? You need to tweak how your website functions and looks so that you can deliver an incredible experience for visitors, which will translate into higher search engine rankings! Some quick tips include checking if the design works well with mobile devices, optimizing your SEO, changing aspects like font sizes and colors, or even rebranding your blog with a new logo and look just in time for the new year!
Strategize with Your Social Media Accounts
Social media is an essential tool for any blogger or business owner, but it’s even more critical during the holiday season. During this time of the year, you want to make sure that your social accounts are being used correctly to attract visitors from all over the world! You can use your social media platforms as a surefire way to promote your blog, offer discounts and coupons, and gather more attention in your feeds.
Invite your Fellow Bloggers to Guest Post
Guest blogging is a great way to provide your site with fresh content ideas, boost visitor numbers, and even improve your blog’s affiliate marketing during these busy months. You can ask your friends or reach out to fellow bloggers in your online forums and ask them to write you an article or two for your blog. There are even some bloggers out there that are already prepared with prewritten articles! This way provides a steady stream of content ideas that your readers can enjoy from different voices and perspectives, giving your blog a refreshingly new feel right before the new year begins!
Give a Token or a Gift
If you want to keep your blog up and increase traffic, go back to one of the oldest blogging tips that work- offer freebies. If your blog offers services or sells products, you can give discounts to your readers. With lead magnet creation, this will not only help increase traffic to your blog but generate sales as well. After all, tis’ the season of giving!
Take a Complete Holiday Break!
Even if blogging is your life, it’s crucial to balance your work and leisure properly. Not only is this great for your physical and mental health, but this will also help you relax and clear your mind! Take some R&R! You deserve to enjoy the chilly nights on the couch with your family for an Amazon movie night! Not only does taking an extended break to allow you to enjoy yourself fully and immerse in the holiday spirit, but you’ll also come back stronger, renewed, and energized after de-stressing!
Don’t Fret About Figures or Stats.
This is probably one of the best blogging tips anyone can ever give you. Don’t worry about figures or stats! Blogging should be fun. Worrying and stressing about the numbers can take the enjoyment out of it. Especially during the holidays, do your best to pay less attention to the numbers because stats don’t equal engagement. After all the work you’ve put into your blog this year, you deserve to relax, destress, and enjoy the end of the year!
So, there you have it. The best blogging tips to keep your holiday blogging going strong through the season and beyond! We hope this article has inspired you in some way or at least provided a few new points of view on how to approach your own blogging work during this busy time of year.
Keeping your blog up during the holidays proves to be challenging, but it’s also an opportunity for creativity to bloom and perspectives to broaden! Blogging is an evolving art form, so make sure to keep experimenting until you find what works best for YOU this holiday season. And most importantly – enjoy yourself! Happy Holidays, ladies!
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