6 Ways to Make More From Your Blog RIGHT NOW
Compensation Opportunities for online entrepreneurs boil down to this one question: Does your audience have the ability to buy from you?
Our audiences are not bloggers or vloggers – they don’t know all the tricks in the book. They’re looking for ways to purchase products that will help them. From you.
“Normal” people read your email and think, “man, Caroline took time out of her day to write to me, personally! Oh, look, there’s a buy button. I can get something of hers that’ll help me out! Thanks so much, Caroline, this is exactly what I needed!”
Follow these 6 ways to take advantage of compensation opportunities to guide your audiences members to products they want to purchase from you and up your revenue game!
1. Go Through Your Website as if You Were a User – Not a Blogger
In order to take advantage of all compensation opportunities available to you, you need to take off your blogger hat and put on the “normal human hat”. Meaning, look at your website from the user experience end of things.
There will often be many “foundational” pieces of advice that just don’t matter to the end user. For example, many blogging groups will suggest making the “buy button” red, so that it stands out and you, in theory, increase the chance of a sale.
The reality: Normal people just want to see a buy button – they don’t care what color it is. They care if it’s on the page.
2. Pay Attention to the Pain Points of your Ideal Customer
In reality, the color of the buy button is arbitrary because it’s the content that makes your customer want to buy from you. It’s the pain points and the solutions to those pain points.
Your detailed points outlining your customer’s problems, your product description and your ability to help your ideal customer is what makes people search for the buy button, not waving a big red flag at them as if they’re a bull.
Focus on pain points that match your ideal customer’s pain points. Focus on the solutions that your product promises to deliver on.
3. Don’t Be Afraid to Tell People your Product Exists
If you don’t know that something’s for sale, you can’t buy it. Oftentimes, I send my last sale email and I hear from so many people on that last day. Inevitably, the statement, “Oh my gosh, I didn’t realize that this was the last day! I didn’t get any of these emails!”
My point? Not everybody is sitting at their desk looking for your email, especially if your sale is based around holidays or popular sale days. This is the time when all of our inboxes are inundated with sale emails.
That’s why it’s so important to always tell people that your product exists in a variety of different places. Don’t just send one email one time – that’s not going to get you anywhere.
You need to let your customers know, with clear CTAs (Call to Action), that you have things for them to buy. Don’t mistake me though, not every post has to say “buy this” or “buy that” That;s why we have freebies and tripwires. Or, you can just tell them to go to your blog.
If they’ve taken the time to jump from one platform (in this example, we’ll say Facebook) to another (your blog) the chances that they’re going sign up for your freebie are pretty high.
4. Don’t Distract from Relationship Building
From a user standpoint the only time that I’ve ever gotten annoyed on someone’s page was when there were nonstop attack ads… and not just attack ads, but attack opt-ins.
There was an attack ad at the top. It flashed and shook, so I clicked X on that, which I don’t usually do, but if it’s shaking at me, I’m gonna click X. Then there was one that took over the entire page. It made everything else black. So I clicked X on that one. Then there was another one that was a slide in.
This all happened within a minute of being on this blog. This is overkill, this is too much.
I know I wasn’t their target subscriber, however, I was still there to read their content.
That was the only time that someone’s blog was annoying to me. I never get annoyed if I’m reading someone’s blog post, and there’s a new opt-in box after every paragraph – I don’t care about that. I don’t care if you have a big button at the top after every paragraph that says, “Find my newest freebie here”.
If I’m there for a purpose and your blog isn’t detracting from that purpose, I’m ok with whatever you put within your content. When you’re detracting from what I’m reading, that’s when it becomes problematic.
If you are distracting me from being on your site and forming a relationship with you and your content, I won’t feel comfortable giving you any of my information.
5. Use All of your Platforms with Clear Call-To-Actions
Make a list of all the platforms that you are using to get pageviews to your blog and make sure you have a CTA process set up for each of those platforms.
By process I mean that if you want to sell a new product, you can send them to the blog post with an opt-in, that then is tripwired to the new product. The same goes with email or any CTA on social media.
If going from CTA to logistically putting opt-ins and tripwires into action is scary, stop, take a step back and set up processes that you can use when it gets overwhelming.
If you could go to a Google Doc and read your process for a CTA in an email, It would take all of the rethinking and starting over out of it and put it on autopilot.
At the end of the day you want people to take action that will make you money.
If you’re a waitress you don’t wait tables because you love it. You wait tables because it’s your job. We are bloggers. We do opt-ins, tripwires and CTAs because it’s our job. We’re doing this to support our families as a viable online business.
6. Make it Easy (On You and Them)
This is a business. This is your income. At the end of the day, there is nothing wrong with that.
I often see people saying something along the line of “Attack ads are so frustrating when I’m on a recipe blog. Ugh”.
But think about it from like this the stance of like the recipe blogger. Let’s put back on our “bBusiness hats” really quick. Those ads are their source of income as recipe bloggers. It’s difficult to grow an email list, and it’s hard to make a lot of money from an email list. It’s also hard to sell products.
My point is those ads are their bread and butter. Ignore the ads, no matter how annoying they are. Especially since now most recipe bloggers are putting a link at the top that allows users to jump directly to the recipe, which I find very helpful.
If you must use ads to make your money, don’t be afraid to put ads in your blog. At the same time, make it easy to work around something that could be a way to distract from building those relationships you’d like to build to increase your income.
Did these compensation opportunity tips help you? Did we miss any? Let us know in the comments below!